Comparison
What more than 70 million drinkers can tell you about a bottle - and what a conversation adds.
Vivino is the most widely used wine app in the world by its own count - more than 70 million users, billions of scanned labels, millions of wines rated. Its formula works: photograph a label, get the crowd's rating and reviews, see food pairings and a 'Match for You' score, scan a whole restaurant list, and buy through its marketplace of merchants. For a fast read on whether other drinkers liked a bottle, it is the default for a reason.
WineGuide is built for the moment you are actually deciding. In the shop with a bottle in your hand, snap the label: a Quick Look first, then a seven-chapter story with sources you can check - who made it, where, why it tastes the way it does. Wondering if the shelf price is fair? Ask, and get an answer in plain language. Not sure it is the right bottle at all? WineGuide suggests four comparable alternatives with live prices across 25 countries, so you can walk to a better shelf, not just a better-informed one. And the conversation keeps going at dinner: what to serve with it, when to open it, what your guests might prefer. A score tells you what the crowd thought. WineGuide helps you decide, tonight, for yourself.
| WineGuide | Vivino | |
|---|---|---|
| Core focus | A conversational sommelier briefing for the bottle in front of you | Community ratings and reviews, plus a marketplace to buy from |
| Label photo identification | Yes - photo or typed label | Yes - also scans full restaurant wine lists |
| Price comparison | Four comparable alternatives with live merchant prices across 25 countries | Offers from its marketplace of 500+ merchants |
| Wine story and background | Seven short chapters, with sources cited so you can check them | Wine facts, food pairings and millions of community reviews |
| Ask follow-up questions | Yes - open-ended conversation: pairings, drinking windows, whether a price is fair | Answers come as ratings, reviews and a 'Match for You' score |
| Cellar management | Not what it is for | Track bottles you own and your drinking history |
| Where it runs | Poe (web, iOS, Android) | iOS, Android, web |
| Cost | Poe account required; each use draws on Poe points | Free app; wine purchases through the marketplace |
Written by the WineGuide team from Vivino's published information and public app listings, October 2026. Features and prices change - check the app itself for the latest. Sources: Vivino: About · Vivino on the App Store. WineGuide's own features are described as built; try it and judge for yourself.