Your private sommelier

Snap a label.
Meet the wine.

Photograph or type any wine label. WineGuide works to identify the bottle, tell its story with cited sources, and find alternatives with live prices - then keeps answering your questions.

WineGuide runs on Poe. A Poe account is required, and use draws on Poe points.

Illustration of a phone photographing a wine bottle label

How it works

From bottle to briefing in three steps.

1

Snap the label

Photograph the bottle in front of you, or simply type the wine's name.

2

Get the Quick Look

Producer, region, grapes and style, worked out from the label in one glance.

3

Go deeper

Read the sourced story, compare alternatives, and ask anything else.

What you get

A sommelier's briefing for any bottle, designed to link its sources so you can check them.

Quick Look

The essentials at a glance: what the wine is, where it comes from, and how it drinks.

The story, in seven chapters

Terroir, people and critics in seven short chapters, designed to cite sources so you can check where details come from.

Four alternatives, live prices

Comparable bottles with prices looked up from merchant listings across 25 countries. Availability and accuracy vary, so confirm with the merchant.

Ask the sommelier

Keep the conversation going: food pairings, drinking windows, or how a price compares.

See what you get

A real Quick Look for a famous bottle, and the kind of follow-up answer you can ask for.

Reconstructed from a real Quick Look, 25 October 2026

Château Margaux Grand Vin 2015

Margaux, Bordeaux, France · Premier Grand Cru Classé · red · 750 ml

Blend
87% Cabernet Sauvignon, 8% Merlot, 3% Cabernet Franc, 2% Petit Verdot
Style
Full-bodied, dry. High acidity, high tannin.
Notes
Red fruit, black olive, sous-bois, cedar, tobacco, a long layered finish
Drinking window
2030 to 2065, as published by Justerini & Brooks
Price seen
About $1,190, listed by one US retailer (Saratoga Wine Exchange) on 25 Oct

Sources: Justerini & Brooks · Saratoga Wine Exchange

Laid out here by us from the details WineGuide returned on 25 Oct 2026 for a typed name. It is not a screenshot. Prices change daily and one result does not prove accuracy for every bottle, so check the merchant before you buy.

Quoted from a real follow-up answer, 25 October 2026

“What is it selling for today?” (asked about Léoville Barton 2016)

A 75 cl bottle is currently valued at €101 on iDealwine. That is an indicative valuation, rather than a guaranteed shop price; the amount you pay may vary by seller and condition.

Source: iDealwine

Who it is for

WineGuide, compared

Five popular wine apps, selected using US App Store rating counts and category fit. What each one does best, and where WineGuide works differently. Written by us, fairly.

These pages are our own promotional take, built from each app's published information and public listings - not independent reviews, and not hands-on test results. Trademarks belong to their owners.

Good to know

  • Prices come from live listings at the moment you ask. Always confirm the price and vintage with the merchant before buying.
  • WineGuide runs on Poe. You need a Poe account, and each use draws on your Poe points. The amount varies with what you ask for and which sections you use. As one historical example, a Quick Look on a single bottle used about 3,000 points in a test on 25 Oct. Check current Poe pricing for your plan.
  • This page has no sign-up forms and no tracking. The conversation happens inside Poe.

Next time you hold a bottle, ask it something.

Open WineGuide and snap the label.

Open WineGuide on Poe